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DESIGN
The latest software has really clever wizards which let you knock up a design in no time. But design isn’t about knowing which buttons to press. It’s about creating the mood, delivering the message and making the sale. Forgive us for sounding rude, but, if you want to look professional, leave it to the professionals. Good design sells. Fact. Bad design – or even just average design – may do more damage to your business than you might care to think. Trust us. We’d recommend you invest at least a third of your budget in sorting out some decent artwork. After all, it’s not about how many items you distribute, it’s about how many responses you get. Our design fees are probably a lot lower than you think.
Image is everything - Ok, so it’s an overused cliché but its nevertheless true (just like wearing your coat indoors – you won’t feel the benefit if you go out). Customers take seconds to judge how professional your organisation is by the way your marketing and communications look. Unfortunately you may not necessarily be perceived as well as you think you are.
Looking professional isn’t hard. Investing in well crafted design adds pounds to your bottom line. According to the Design Council, two thirds of companies who ignore design have to compete mainly on price. Where does that leave you if your competitors decide to cut their prices? Making little or no profit… or worse… going out of business. Horrible places to be.
If potential customers take one look at your marketing and think ‘nah thanks’, you’ve lost them at the first hurdle.
You don’t often get a second chance to change their opinion – or if you do, it takes a lot more effort than if you make a great impression first time round.
We can help with a knockout design – creative and effective artwork is what we do best. Once your design is crafted, don’t let the side down by just photocopying it onto cheap paper – the message “carrier” is just as important. Our Premium ranges exude professionalism without comprising your budget. If you don’t take care over the way your marketing looks, potential customers will wonder how much care you take over your work. Don’t let your image betray you.
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